Beanstalk expands in Latin America


Beanstalk further extended its global reach by establishing offices in Mexico City, Mexico, and Sao Paulo, Brazil, to directly serve its global customers and the growing demand for corporate brands in the region. Additionally, Beanstalk has established a dedicated license management team serving the Caribbean, Central America, Andes and southern parts of Latin America. The agency is developing licensing programs in Latin America for several brands.

Beanstalk’s field presence in Mexico and Brazil will provide direct and localized licensing expertise to help clients expand their brands’ presence in the territory. The agency is also actively identifying opportunities for native Latin American brands that can benefit from the use of licenses as part of their marketing strategies.

“Beanstalk’s culture has always been focused on empowering teams to identify trends and opportunities that keep the agency and our clients’ licensing programs at the forefront of the licensing industry,” said Allison Ames, President and CEO of Beanstalk. “As Beanstalk nears its 30th anniversary, we continue this tradition with expanding our field presence in Latin America to serve our customers and capitalize on the growth of brand licenses in the region. According to Licensing International’s annual survey of global licensing, licensing in Latin America increased nearly 10% from 2018 to 2020, and despite the global pandemic, licensing in the region will continue to be a source of new opportunities. for world-class brands.


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