Frost & Sullivan Commends AT&T for Effective Strategy and Competitive Differentiation in European SD-WAN Managed Services Industry


AT&T takes a multi-vendor approach and offers a broad choice of SD-WAN solutions, strong underlay and overlay infrastructure, and significant customer flexibility.

SAN ANTONIO, January 18, 2022 /CNW/ — Based on its recent analysis of the European Managed Software-Defined Wide Area Network (SD-WAN) Services (SD-WAN) industry, Frost & Sullivan honors AT&T with the 2021 European Managed SD-WAN Services Competitive Strategy Leadership Award . The company follows a multi-vendor approach, offering both fully managed and co-managed solutions from Cisco, Fortinet, Palo Alto Networks, Silver Peak and VMware. It offers cloud-integrated managed SD-WAN, voice/unified communications (UC), Wi-Fi/LAN, and security. It also offers FlexWare devices that leverage both software-defined networking (SDN) and network functions virtualization (NFV) to improve network management.

2021 European Leadership Award for SD-WAN Managed Services Competitive Strategy

AT&T manages SD-WAN deployments across Europe and its main verticals include retail, manufacturing and transportation. The company recorded significant customer wins in Europe, with the majority involving complex deployments, such as running SD-WAN over third-party networks (including the Internet and multi-protocol label switching [MPLS]). It provides a holistic offering through a wide choice of SD-WAN solutions, significant customer flexibility, and a strong underlay (such as broadband and dedicated Internet, MPLS, and bring your own access) and overlay (SD technologies -WAN, device delivery and NFV).

“With its comprehensive portfolio of managed SD-WANs, effective strategy, and competitive differentiation, AT&T has established a strong European presence. Its security features, innovations, broad choice of deployment options, and its strong collaborative ecosystem allow it to offer a superior and unique wide range of SD-WAN solutions in the market,” explained Divya Prasad, industry analyst at Frost & Sullivan.

AT&T focuses on customer relationships through various support centers, dedicated sales teams, and trained support personnel capable of resolving customer network issues. The company provides extensive capabilities in all aspects of SD-WAN deployments through its team of expert engineers. Its experts provide end-to-end managed SD-WAN services to support network design, integration, operations, and pre- and post-sales support. Here are some other effective competitive strategies:

  • AT&T offers extensive capabilities to meet customers’ complex network needs and design their overall transformation plans based on its consultative SD-WAN approach.

  • A dedicated team continuously reviews SD-WAN deployments and takes corrective action as needed.

  • AT&T is constantly striving to meet the security needs of its customers, with an emphasis on offering SASE (Secure Access Secure Edge) frameworks to customers.

  • Customers access flexible pricing options based on usage and service chosen, such as license size, installation type, bandwidth usage, maintenance requirements, and any other services .

  • AT&T leverages strong brand value globally, marketing activities drive sales in country Europe, and it regularly invites customers to participate in small-scale interactive customer events to share the latest information on service offerings, contributing to its continued growth and strong presence in the European region.

“AT&T continues to help businesses move toward digital transformation, strengthening its position in Europe. Its comprehensive, managed SD-WAN solutions meet the growing needs of enterprises as they move to the cloud,” said Prasad. “There is no doubt that by focusing on innovation and its strong technology collaborations, AT&T is creating immense value for the entire ecosystem. “

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger leadership, competitive brand positioning and customer satisfaction.

The Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for outstanding achievement and superior performance in leadership, technology innovation, customer service and strategic product development. Industry analysts benchmark market players and measure performance through in-depth interviews, analysis, and in-depth secondary research to identify industry best practices.

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