Productiv launches Elastic License Management (ELM) to help businesses increase operational speed and strengthen proactive governance


PALO ALTO, Calif.–(BUSINESS WIRE)–Today Productive announced that its SaaS Intelligence platform now helps enterprises automate manual license deprovisioning and license level downgrade processes. Productiv’s new add-on, Elastic License Management (ELM), helps companies like Databricks reduce IT costs and better manage application expenses by simplifying license management. Databricks IT staff have saved thousands of hours previously spent on inefficient manual and scripted processes by using Productiv’s solution to track application and feature usage in real time and to schedule automated provisioning processes on the go. using this data. Databricks grew from 600 to 3,000 employees in a few years, but the company managed to optimize the expenses of its collaboration and videoconferencing platform by moving employees not using advanced features from the paid version to the free version. , reclaiming 35% of higher tier licenses for assignment to new hires.

Most companies have more 250 SaaS applications, with large enterprises having an average of more than 350 applications. Licensing for these large portfolios places a heavy demand on IT and its operations. Organizations can spend 2,000 to 4,000 hours a year or more manually collecting data from each application and then deleting or modifying the licenses assigned to employees. The number of license events can run into the millions.

Databricks uses Productiv to optimize its portfolio of SaaS applications

Before the Covid pandemic, Databricks managed its portfolio of over 300 SaaS applications in a spreadsheet. “It was simple spreadsheets and exporting logs from, say, Office 365 and Okta. It was very tedious and time-consuming,” said Ian Kennedy, director of enterprise technical support. at Databricks “We would find that we were still being billed for people who hadn’t been here for a while.”

Today, Databricks uses Productiv’s SaaS Intelligence platform and ELM capability to drive IT operations and optimize application spend. Recently, the company used data-driven insights from Productiv to determine which employees weren’t using the paid features of a video conferencing service, and moved those employees to the free version. Previously at Databricks, deprovisioning was done in a timely manner, in batches per application through manual license retrieval and custom coding. But with Productiv, deprovisioning of all apps now happens automatically on the day an employee leaves, reducing the risk of non-compliance.

About Elastic Licensing (ELM)

Productiv’s SaaS Intelligence platform powers ELM workflows with up-to-date, granular application usage data, enabling companies to simplify and automate license management. In an industry first, Productiv’s ELM add-on allows companies to create automated workflows for many feature-level usage-driven applications to determine if an employee’s license needs to be deprovisioned or downgraded to a lower license level. ELM allows companies to:

  • Create no-code workflows: Using the no-code automation builder, businesses can set up automated workflows in minutes to help manage an application’s licenses. Workflows identify employees based on license level, activity history (login activity or feature usage), and selected organizational structure or custom user segment.
  • Automated deprovisioning and downgrading: ELM allows companies to remove licenses assigned to employees or move employees to lower license levels. Feature-level usage data-driven workflows take automated action directly in an app or through industry-leading integration with Okta.
  • Establish an automation schedule: Enterprises can schedule workflows to run on a recurring basis to scale licenses across their application portfolio for proactive and continuous optimization.
  • Better engagements with SaaS vendors: With scheduled workflows that automate provisioning, enterprises can maintain an optimal application license footprint. Productiv provides insights into how many employees are using an app — and which features are being used — so companies are better prepared for renewal discussions.

“Over-provisioning, cost savings and time savings are major issues for us and Productiv gives us a better position to negotiate with a SaaS vendor,” said Ian Kennedy of Databricks. “Having the additional data provided by Productiv is invaluable because without it a company would be blind when entering a negotiation.”

“Productiv’s SaaS Intelligence is a unique data-driven approach to SaaS management because it deeply understands usage of a company’s application portfolio down to the feature level,” said Jody Shapiro, CEO and co-founder of Productiv. “The specific insights provided by our SaaS Intelligence platform help companies proactively manage their SaaS portfolio to achieve superior business results.”

About Productiv

Productiv is the data-driven enterprise SaaS intelligence platform for the modern CIO. Companies like Fox, Uber, and Zoom use Productiv to create a system of record for their SaaS wallets with the most detailed view of how the software is actually used. With solid data and insights, IT is able to unlock new transformational changes for their organizations while running day-to-day operations more efficiently. Founded in 2018 and backed by Accel, IVP, and Norwest Venture Partners, Productiv is transforming the way you think about SaaS and the impact it can have on your organization. To learn more about Productiv, click here.


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