Serena Williams rookie card costs $ 44,280, a new record price for a female athlete card at auction


A 2003 Serena Williams autographed rookie card was sold to New Jersey-based Goldin Auctions on Sunday for $ 44,280.

The price was a record for any women’s sports card, breaking the sales record previously held by a 1992 SI for Kids Mia Hamm rookie card, which sold in late June with Goldin Auctions for $ 34,440.

The Williams card was purchased by Alt, an alternative asset trading platform, on behalf of a private client.

“People accept collectible cards from women as collectibles,” said Ken Goldin, executive chairman and founder of Goldin Auctions, of the card, which includes two samples of clothing worn in match and features Williams’ signature on the card. “We’ve seen this increase gradually over the past three years, with a sharp increase in the second half of 2020 through 2021. On forums and social media, I see people looking for women’s sports cards.

“The effect you have with Serena is that there are a lot of people who create GOAT collections. They want Pele, Ali, Jordan, Tiger, Brady… and they include Serena. I think that’s the biggest. impact that lifts her cards above all other female athletes. “

While most record cards feature high ratings – on a scale of 1 to 10, most commonly from PSA (Professional Sports Authenticator) or BGS (Beckett Grading Services) rating companies – the Williams card is rated PSA 5 La. card is numbered 1/100. According to the PSA population report, however, this is the only known grade 5 of PSA.

“This particular card has the serial number 1 in 100,” Goldin said, noting how a card’s serial number matching the player’s uniform number can sometimes double in value. “But they don’t have uniform numbers in tennis. It’s signed [and a similar] the unsigned Serena rookie card cost $ 12,300. “

On the one hand, while the Williams sale may sound like good news for women’s sport in the hobby, it also illustrates the great disparity that exists. In the same Goldin Elite auction, a Pepekachu – an illustration depicting an amalgamation of the Pokemon Pikachu and Pepe the Frog – NFT meme, one of 125 minted on Counterparty (XCP), sold for exactly the same price. Additionally, a Naomi Osaka 2020 Topps Transcendent 1 in 1 autograph cost $ 40,590, the most expensive Osaka card ever.

“Of course, there is still a long way to go,” Goldin said.

In the same auction, there were over 60 sales of cards and souvenirs that reached $ 100,000 and eight that reached $ 500,000. A 2003-04 LeBron James Card RPA (Rookie Patch Autograph) from the UD Exquisite Collection sold for $ 2.46 million, a 1952 Mickey Mantle Topps in a PSA 8 sold for $ 2.029 million and a Tom Brady’s rookie card 2000 Playoffs Contenders was sold for $ 1.537 million.

Even so, Serena is in the same breath as these other record sellers. Goldin doesn’t think that will change, even after he retires.

“I think it’s okay [get crazier] for Serena, “Goldin said.” We’re going to release a new women’s tennis product, I think it’s a 100% lockdown. Serena – just like Jordan was included in Upper Deck basketball when they were licensed for years after his retirement – will be included in these products long after he retires. “

“As new companies, like Fanatics, start producing cards, their job is to expand their customer base and go international: Serena is very international. I could definitely see huge future growth for all of his collectibles, not just his collectible cards. “


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