Spielwarenmesse eG, the Nuremberg International Toy Fair, has partnered with Licensing International to launch a co-branded event that combines their skills to create a licensing event for the German-speaking region. Licensing-X Germany will offer the licensing industry across Germany, Austria and Switzerland a new platform from October 5th to 7th at the exhibition center in Nuremberg.
Licensing-X Germany is an effort to expand the licensing industry portfolio. As a result, worldwide sales of licensed goods and services amount to some $293 billion, of which approximately $11 billion is for the German market. This diverse spectrum includes product categories such as apparel, toys, fashion accessories, video games, home decor, food, footwear, cosmetics, sports, and gifts.
Commenting on this new event, Licensing International President Maura J. Regan says, “Our primary mission is to raise awareness of the licensing industry worldwide and its many benefits…Licensing-X Germany will drive growth and expansion into Germany as we continue to align with leading practitioners in the licensing community as a whole. »