TRESemmé Launches PatBO Hair Accessories at NYFW

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Styling brand TRESemmé teams up with Brazilian ready-to-wear and swimwear label PatBO to launch a limited-edition hair accessories collection.

The hair accessories made their runway debut at PatBO New York Fashion Week: The Shows Fall/Winter 2022 on February 12 and are inspired by TRESemmé’s One Step Stylers collection, a new line of styling products.

“We know that now more than ever, life is complicated enough and hair doesn’t have to be,” says Jessica Grigoriou, TRESemmé & Suave Hair Care Brand Director, Unilever NA. “TRESemmé is thrilled to partner with PatBO, a brand that also designs with care for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to get without runway-ready hair effort at home.”

Five hair accessories have been designed for the limited-edition collection, including a hand-beaded headband, a floral-print scarf, a black velvet turban, a black velvet bow scrunchie, and gold beaded clips .

“As a woman who is constantly on the move, I know how important it is to have simple yet elegant looks from head to toe, from clothes to accessories. So I am honored to partner with TRESemmé, a brand that develops products for a similar muse,” says Patricia Bonaldi, Founder and Artistic Director of PatBO. “Each of my creations, including the limited-edition hair accessories, are handcrafted in the brand’s atelier by a team artisans from my hometown for artfully hand-embroidered collections that capture the vibrant energy of South America.”

TRESemmé One Step Stylers are available at Target and Walmart. Limited edition TRESemmé x PatBO hair accessories are available for purchase at PatBO.com/Collections/TRESemme.

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