USU Wins Automotive Group as New Customer for Salesforce Global License Management


Möglingen, January 12, 2022. For efficient SaaS license management of all enterprise-wide Salesforce applications, one of the world’s leading automotive companies (the “Client”) decided to use USU Software Asset Management.

The objective of the SaaS agreement is to ensure the best possible use of the licenses of many independent organizational units and thus achieve significant cost savings through the use of USU SaaS Optimization. To do this, the USU solution uses defined metrics to automatically provide real-time details of Salesforce usage as well as transparent insight into the complex Salesforce software landscape.

After a comprehensive evaluation of the entire market, USU won the proof of concept after successfully completing more than 20 use cases. The project started at the end of 2021. As part of the customer’s cloud management initiative, SaaS license management is also to be successively optimized for other software manufacturers.

“We are delighted with the trust placed in us by our new client and are convinced that by implementing the USU Software Asset Management solution, we are helping to achieve significant and sustainable cost optimizations,” said Achim Rudolph, Managing Director of USU Technologies.

This press release is available at

As a leading provider of software and services for IT and customer service management, USU empowers businesses to master the demands of today’s digital world. Global organizations use our solutions to reduce costs, become more agile and reduce risk – with smarter services, simpler workflows and better collaboration. With over 40 years of experience and locations around the world, the USU team leads customers into the future.

In addition to USU GmbH, founded in 1977, the subsidiaries USU Technologies GmbH, USU Solutions GmbH, USU Solutions Inc. and USU SAS are also owned by USU Software AG (ISIN DE 000A0BVU28), which is listed in the Prime Standard of the German Stock Exchange.

Further information :

USU Software AG
Dr. Thomas Gerick
Corporate Communications Manager
Email: [email protected]

USU Software AG
Investor Relations Manager
Falk Sorgé
Email: [email protected]

USU Solutions, Inc.
Jessica Bishop
Marketing Manager
Email: [email protected]


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