WellBiz Brands, Inc. Signs Global Multi-Unit Agreement Carrying Iconic Beauty Brand Drybar at Famous UK Department Store Harrods


DENVER, November 16, 2021 / PRNewswire / – WellBiz Brands, Inc., a franchise holding company operating five distinct beauty and wellness brands, today announced that it has signed a 12-unit Drybar® store agreement with Harrods®, the world’s first luxury department store. As part of the deal, the Drybar brand will bring its first blow-dry experience to Harrods flagship store in Knightsbridge, London, England and Edinburgh, Scotland before the end of the year and at H Beauty Stores in Lakeside and Milton keyes, England early 2022, as well as additional locations. WellBiz Brands, Inc. acquired the franchise rights for the Drybar stores earlier this year and has already signed 44 agreements with 13 ownership groups, including Harrods, the brand’s first international franchise agreement.

“The Drybar brand couldn’t be more excited to open its first international locations at Harrods and H Beauty. With like-minded guests and a shared commitment to the best experiences, the coming together of these two luxury brands will be a game-changer for beauty enthusiasts, ”said the CEO of WellBiz Brands, Inc., Jeremy Morgan. “The Drybar business model really sings. It is a business built on relationships and personal service that make customers feel beautiful and confident. It’s such an exciting time for the Drybar brand. There are so many opportunities nationally and internationally to continue to develop this brand. “

Founded in 2010 by Alli Webb, the Drybar brand philosophy is simple: No Cuts. Without color. Just Blowouts®. The brand offers four signature styles to choose from and complementary treatments that make customers feel better. Typically, between the ages of 35 and 55, most Drybar clients come first before an event – a wedding, job interview, or gala – and appreciate it so much that they end up integrating it into their weekly routines.

“It is extremely exciting that we are exclusively launching Drybar stores in the UK. Harrods and H Beauty Salons are known for their world class service and the best quality products and customers will be able to find just that at our upcoming locations. The Drybar brand is unique in that visitors can go for a quick glow between meetings or to prepare for an exciting event, whether it’s the party of the holiday season or an intimate dinner with friends. Harrod’s beauty director said Annalize Fard.

WellBiz Brands, Inc. actively seeks franchisees for Drybar stores in major metropolitan areas of the United States and major franchise agreements with sophisticated franchise groups around the world. As a category creator for rashes and a brand with international consumer recognition, the Drybar brand is uniquely positioned to capitalize on 550 billion dollars beauty and personal care market, which is expected to grow 5.5% per year between 2021 and 2025. Built on its unique Barfly membership program, Drybar’s business model fits perfectly into this thriving industry with recurring revenue potential. As part of the WellBiz Brands, Inc. portfolio, Drybar franchisees are supported every step of the way, including assistance with site selection, pre-opening, operations and marketing support.

To learn more about Drybar franchise opportunities, please visit drybarshops.com and for more information on franchise opportunities within the WellBiz brand portfolio, please visit wellbizbrands.com.

Drybar is a registered trademark of Helen of Troy Limited and used by DB Franchise, LLC under license.

About Drybar stores
Named one of the “100 Brilliant Ideas of 2010” by Entrepreneur® Magazine and New York Magazine’s 2013 Boom Brands, Drybar is based on the simple concept of focusing on one thing and being the best at it: rashes. The concept began to be franchised in 2012 and has approximately 140 stores in 29 states. The brand was recently recognized as # 365 in the Franchise Times® Top 400 2021. For more information on Drybar and its franchise opportunities, visit www.drybarshops.com. Each Drybar® location is independently owned and operated.

About Harrods
Harrods® began as a wholesale grocer and tea merchant in the east London, which first opened in 1834. Since then it has grown into the world’s most famous department store, known for its unrivaled range of luxury goods. In addition to the exclusive brands and the myriad of departments, one of Harrods most renowned attributes is its unmatched service. Harrods continues to be guided by its “anything is possible” philosophy and to this day our customers remain at the heart of everything we do. Harrods.com

About WellBiz Brands, Inc.
Based at Englewood, Colorado, WellBiz Brands, Inc. is the manager of five franchise beauty and wellness brands. Across its five brands, there are over 800 independently owned and operated US sites. Through the WellBiz Brands, Inc. Help Desk staff, brands strive to uphold these core values: fun, ownership, respect, passion and integrity. The five brands offer unique franchise opportunities to entrepreneurs of all backgrounds and different investment levels, with a new emphasis on recurring revenue models. For more information on WellBiz brands and franchise opportunities, visit WellBizBrands.com.

Jody ryan
WellBiz Brands, Inc.
(602) 614-0744
[email protected]

SOURCE Brands WellBiz

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