While the Web3 world has largely promoted transparency and openness with code, creators and NFT teams are also opting for the same with art. However, this is only the beginning of the journey, and these non-fungible token creators and communities should be aware of it.
CC0 can sometimes be described as a logical conclusion where NFT creators hand over the process of building their creation to their community and beyond. Some NFT collections have had several spin-off projects promoting NFT culture almost as brand extensions. However, declaring a project as CC0 is only the beginning.
NFT project teams and creators taking the CC0 route should actively promote brand usage and onboard other creators and projects to create brand extensions to their NFT collections.
No open source software project could have evolved without a solid code base. Similarly, CC0 NFT projects need a strong community of creators to spread the word, take inspiration from the original collections of non-fungible tokens and make them household brands. This is only possible through the conscious community development efforts of the NFT Project Teams.
Therefore, by taking the CC0 route, the creators of NFT have almost reduced the burden on its non-fungible token holders to promote the brand. Instead, they have a greater responsibility with their NFT holders to incorporate brand, product, and art extensions to their non-fungible tokens.
For example, if a Nike product line chooses to use a Moonbirds image on its footwear, it increases awareness of Moonbirds among the retail audience, thereby improving brand reach. However, these leading brand partnerships often need to be forged by NFT project teams.