Winners: Brand & Lifestyle Licensing Awards 2021


The winners of the Brand & Lifestyle Licensing Awards 2021 were announced at the event held at the Hilton Park Lane hotel in London and hosted by Dom Joly.

The event, sponsored by Brand Licensing Europe and supported by Licensing International, brought together 400 retailers, licensees and brand owners. The event was organized by Max Publishing.

The winners of the B & LLA 2021 are:


Best Licensed Fashion Accessories or Lifestyle Product or Line (Sponsored by The Point. 1888):

Mulberry Collection of V&A Bags and Accessories

Best Branded Licensed Food or Beverage Product or Line (Sponsored by MDR Brand Management):

Ice Fresh Barratt Ice Cream

Best Licensed Health and Beauty Product or Line (Sponsored by CAA-CBG):

Eve Sleep Well Slept Collection by IG Design Group

Best Licensed Adult Clothing Product or Line (Sponsored by Wildbrain CPLG Lifestyle):

Collection Museum of Natural History of Finisterre

Best Branded Licensed Product or Gift Line (Sponsored by The Jockey Club):

Blueprint Stationery Van Gogh Stationery and Gift Collection

Best Licensed Brand of Housewares, Kitchen and Tableware Products or Lines (Sponsored by Pringles):

Country Living Homebase Whitstable and Hastings Kitchens

Best Licensed Product or Line for Children (Sponsored by Asgard Media):

Adidas Classic LEGO Brick Collection

Best Licensed Electrical and DIY Products or Product Lines (Sponsored by Golden Goose):

Paul Smith Braunc of Zeon

Best Licensed Interior Design Product or Line (Sponsored by Start Licensing):

Next Scion Living x Next

Inspired Innovation Brand Licensed Product or Line Price (Sponsored by Discovery Consumer Products):

Freshpak Chilled Foods Hummus Pot


Best Licensed Brand Fashion Retailer (Sponsored by Beanstalk):


Best Department Store or Mixed Retailer of Licensed Brands (Sponsored by Metrostar):

John Lewis & Associates

Best Licensed Brand Supermarket (Sponsored by TSBA):


Best Specialty Retailer of Licensed Brands (Sponsored by Brandgenuity):



Best heritage or institutional brand under license (sponsored by Brand Licensing Europe):

Natural History Museum

Best Licensed Lifestyle Brand (Sponsored by Products of Change):

The LEGO group

Best Design-Driven Licensed Lifestyle Brand (Sponsored by Poetic Brands):


Best Licensed Food or Beverage Brand (Sponsored by HEAD):

The Coca Cola Company

Best Licensed Fashion or Talent Brand (Sponsored by H&A):


Brand Licensing Ambassador 2021 (sponsored by 5):

Daniel Avener, Managing Director, MDR Brand Management


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