The winners of the Brand & Lifestyle Licensing Awards 2021 were announced at the event held at the Hilton Park Lane hotel in London and hosted by Dom Joly.
The event, sponsored by Brand Licensing Europe and supported by Licensing International, brought together 400 retailers, licensees and brand owners. The event was organized by Max Publishing.
The winners of the B & LLA 2021 are:
PRODUCT AWARD CATEGORIES
Best Licensed Fashion Accessories or Lifestyle Product or Line (Sponsored by The Point. 1888):
Mulberry Collection of V&A Bags and Accessories
Best Branded Licensed Food or Beverage Product or Line (Sponsored by MDR Brand Management):
Ice Fresh Barratt Ice Cream
Best Licensed Health and Beauty Product or Line (Sponsored by CAA-CBG):
Eve Sleep Well Slept Collection by IG Design Group
Best Licensed Adult Clothing Product or Line (Sponsored by Wildbrain CPLG Lifestyle):
Collection Museum of Natural History of Finisterre
Best Branded Licensed Product or Gift Line (Sponsored by The Jockey Club):
Blueprint Stationery Van Gogh Stationery and Gift Collection
Best Licensed Brand of Housewares, Kitchen and Tableware Products or Lines (Sponsored by Pringles):
Country Living Homebase Whitstable and Hastings Kitchens
Best Licensed Product or Line for Children (Sponsored by Asgard Media):
Adidas Classic LEGO Brick Collection
Best Licensed Electrical and DIY Products or Product Lines (Sponsored by Golden Goose):
Paul Smith Braunc of Zeon
Best Licensed Interior Design Product or Line (Sponsored by Start Licensing):
Next Scion Living x Next
Inspired Innovation Brand Licensed Product or Line Price (Sponsored by Discovery Consumer Products):
Freshpak Chilled Foods Hummus Pot
RETAIL PRICE CATEGORIES
Best Licensed Brand Fashion Retailer (Sponsored by Beanstalk):
Asos
Best Department Store or Mixed Retailer of Licensed Brands (Sponsored by Metrostar):
John Lewis & Associates
Best Licensed Brand Supermarket (Sponsored by TSBA):
Iceland
Best Specialty Retailer of Licensed Brands (Sponsored by Brandgenuity):
Boots
PROPERTY AWARD CATEGORIES
Best heritage or institutional brand under license (sponsored by Brand Licensing Europe):
Natural History Museum
Best Licensed Lifestyle Brand (Sponsored by Products of Change):
The LEGO group
Best Design-Driven Licensed Lifestyle Brand (Sponsored by Poetic Brands):
Scion
Best Licensed Food or Beverage Brand (Sponsored by HEAD):
The Coca Cola Company
Best Licensed Fashion or Talent Brand (Sponsored by H&A):
Joules
Brand Licensing Ambassador 2021 (sponsored by Brandcomply.com/Octane 5):
Daniel Avener, Managing Director, MDR Brand Management
